/ social media management / social media audit / content on tap / a la carte marketing support /

/ social media management / social media audit / content on tap / a la carte marketing support /

social media & MARKETING

SERVICES

Give your business (& your confidence) a boost with marketing support rooted in strategy, story, and real human connection

maybe your’re gaining traction but falling behind on marketing tasks, or maybe you're maxed out, underselling yourself, & quietly wondering why your online presence doesn't feel like you.

No more second-guessing your captions, no more inconsistent posting, and no more online presence that undersells everything you've worked so hard to build.

When we work together you'll show up with clarity, confidence, and a strategy that finally feels like you. Your digital presence will match the depth and uniqueness of what you do. Your community will feel it. Your audience will grow. And marketing will stop feeling like a burden and start feeling like the powerful tool it was always meant to be.

You've always had something worth saying — now you'll have a presence that says it with the authority and intention it deserves.

Social Media

MANAGEMENT

Custom social media and marketing packages (for Instagram, Facebook, LinkedIn).

Investment: Starting at $1250

content on tap

COMING IN APRIL!

the social media audit

Content audit for Instagram or Linkedin. Includes refreshed bio suggestions (+ headline for Linkedin).

$129 each (1 platform – includes updated bio, ideas for content pillars, carousel and reel ideas, areas for improvement, etc)

Need help with a specific marketing project? I offer a la carte services including blog writing, newsletter design and management, one-pagers for your business or nonprofit, and basic Squarespace website design to get you up and running. Book a discovery call and we'll talk through what you need, whether it's a one-time project or ongoing support.

a la carte support


Hate to be left in the dark?

Here's a timeline if you’re looking for ongoing social media support:

Set up a 30-minute discovery call with Kara

Sign a contract and make your first payment

Fill out an onboarding form

Connect for a virtual 60-minute onboarding call


Review monthly content & you’re on your way!

"I can't express enough how much value Kara brings to our team.

"I can't express enough how much value Kara brings to our team.

Her beautiful and poignant writing, her design skills, her brilliant mind, her professionalism, and her kindness -- she is all of those, plus a colleague and a friend."

Her beautiful and poignant writing, her design skills, her brilliant mind, her professionalism, and her kindness -- she is all of those, plus a colleague and a friend."

Jen Zorb

The Pearl Project

FAQ’S

  • Every package is customized based on your needs and budget — because what works for a nonprofit looks different than what works for an established business or solopreneur just getting started.

    That said, most packages start around $1,250/month. There's also a one-time onboarding fee that covers your strategy, profile optimization, and template creation.

    Want a detailed quote? Book a discovery call and we'll talk through your business, your goals, and what you actually need. You'll get a customized proposal within 48 hours.

    If my pricing doesn't fit your budget, I'm always happy to refer you to someone who might be a better match.

  • Yes… but it's not scary, I promise!

    You'll commit to 3 months so we can build momentum, test what's working, and actually see results. After that, we go month-to-month. I just ask for 30 days' notice if you decide to part ways.

    Just an FYI: I do recommend working together for at least 6 months. It takes time to dial in your strategy, see what resonates with your audience, and build real traction.


  • It depends on a lot of things: how much content we're posting, your goals, your industry, and how "social" you want to be on social media.

    Some clients just want their profiles to act as a digital business card: limited posts, no stories, minimal engagement. That's totally fine, but it won't lead to huge growth.

    Others post consistently, show up on stories, engage with their audience, and see much faster growth as a result.

    The more authentic content you post and the more you actually engage (because it's called social media for a reason), the faster you'll grow. But follower count isn't always the goal —and that's okay too.

  •  I work with values-driven small businesses and nonprofits — no matter the industry!

    I care more about who you are, what you do, and why you do it than what industry box you fit into.

    My background is in hospitality, travel, and healthcare administration, so I've been around the block. I probably have experience that directly relates to your business or the clients you serve, which means I can hit the ground running.


  •  You're ready if:

    • You know you need to show up on social media but keep putting it off

    • You're spending hours stressing about what to post and it's taking time away from your actual work

    • You want to build community and show up consistently but don't know where to start

    • You're tired of doing it alone or don’t have the capacity

    • You need someone to support your efforts but don’t have the funds to hire someone full time

    You're not ready if:

    • You want someone to make you go viral (that's not what I do)

    • You're looking for the cheapest option (I'm the sustainable investment, not the bargain)

    • You're not willing to commit to at least 3 months

  • I typically work with clients who have professional brand guidelines (logo, color palette, fonts) because it's essential for creating a cohesive, elevated online presence.

    That said, I know not everyone has the budget to hire a brand designer (been there). If you're just starting out, reach out anyway — I can help you build basic brand guidelines to get you started for an additional fee. If you’ve got the funds, I have a list of incredible designers I’d love for you to work with!


  •  I onboard new clients on the 1st of the month.

    The first 30 days are all about strategy: creating your content pillars, building templates (if you don't have them), and mapping out your plan.

    After that, I work one month ahead so we're never scrambling. That means in Month 2, we're already planning Month 3's content.

    If your industry requires more real-time content (like event-based posts or timely updates), we can absolutely work that in too.


  •  Instagram, Facebook, and LinkedIn. I can also add Threads if that's a priority for you (it’s something I’m currently working on myself!).

    I don't manage TikTok, Pinterest, or YouTube — but if those are important to your business, I can refer you to someone who specializes in them.


  • Somewhat involved at first, then less so once we hit our rhythm.

    You'll need to:

    • Show up to our monthly strategy calls (45-60 minutes)

    • Provide photos/videos for content

    • Review and approve posts before they go live

    That's it. I handle everything else — strategy, captions, graphics, scheduling, posting, engagement.

    Most clients spend no more than 90 minutes a month on social media once we're up and running.


  •  Yep! I work with clients all over the U.S. Everything is done virtually (discovery calls, monthly meetings, content approvals), so location doesn't matter.